Retailer with 13+ years experience in Marketing, Analytics, Business Intelligence, Loyalty, Business Operations, New store opening & Strategy and Managing P&L
At present, He is the Head of Customer Experience which comprises of Brand, Media Alliances & Revenue, Analytics, Loyalty & Consumer Insights, Digital & Social Media, Gift Cards & Services for SPAR India, a function which think, innovate, create, powers Intelligence and insights to drive seamless customer experience.
The core principle of this function is to leverage IQ + EQ to deliver CQ (Customer Quotient) by constantly Engaging, Educating and Entertaining the customers in their day to day lives.
He has been pivotal in creating few of the best customer engagement initiatives like “Season of Joy”, “Supermom” and “Friendship Camp – Make a friend at SPAR” in India.
Few key accolades in his kitty are –
1. Made the Loyalty program “Landmark Rewards” as one of the most successful loyalty program among the hypermarket formats in India
2. Ideated, conceptualised and drove world class campaigns like “Season of Joy” which was qualified among one of the top 5 Best campaigns in the world – World Retail Congress Awards. Won Silver in Lighthouse – London as Best campaign of the year.
3. Built Analytics and Consumer Insights function right from scratch to support rapidly growing and dynamically changing business landscape.
4. Introduced new and innovative models like consumption gap, shopping mission with category role and micro segmented category penetration models as few of the key initiatives in advanced analytics practice.
Prior to this, he has worked with Retail Analytics pioneer “Manthan” and delivered One of a kind analytics solutions like Store Manager App, Auto Inventory Reco Engine, Assortment Optimization Models and so on, he also has the expertise of working and excelling with India’s most reputed and premier Retail organisations like Reliance Retail, Mahindra Retail and Shoppers Stop.