Avik Sarkar is Vice President – Head of Consumer Marketing, Digital and Operations Analytics for Chubb in Asia Pacific. In this role, Mr. Sarkar is responsible for leading all the consumer marketing and digital analytics initiatives across the region for all business lines. He is also responsible for creating a holistic data strategy and introducing more data-driven analytical tools in Chubb’s operations and customer journey.
Mr. Sarkar joined Chubb, in July 2010 to establish the Data Analytics function within the Direct Marketing business. Subsequently, he was promoted to lead the Global Direct Marketing Analytics team in Oct 2015. He spearheaded the data analytics implementation in Direct Marketing globally to optimize the distribution efforts of the organization.
Mr. Sarkar has an in-depth knowledge of data analytics and a strong track record of using both parametric and algorithmic techniques in improving business results. He has also introduced new tools and techniques within Chubb and transformed the way the organization conducts business.
He has more than 16 years of experience working in data analytics for financial institutions. Prior to joining Chubb, he held the role of Retail Credit Strategy Manager at Barclays Bank for the Emerging Markets. For over two years, he managed acquisition credit strategies for India, the Middle East and Africa. Before Barclays, he worked as Risk Analytics Manager for HSBC’s UK Retail portfolio, where he led a 10-member team on credit portfolio analytics and fraud prevention analytics from 2005 to 2008. He has heldData Analytics positions in Standard Chartered Bank and GE prior to that.
Mr. Sarkar holds a Post Graduate degree from Indian Statistical Institute, Calcutta.